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3 Reasons Why Your Business Needs to be on Social Media

People will often dismiss social media when marketing their business, but it’s no longer optional. Social media is now an essential part of business and one of the best ways to reach your customers, connect with them and grow your brand.

Reason #1: It’s Where the People Are!
In business, it’s important to go where the people are, and more than ever, they are here; on Instagram, on Facebook, ONLINE. This means that your potential new customers and clients are here too.

There are over 4.2 billion active social media users worldwide. Being on social media allows you to reach so many more people than you ever thought possible or would be able to physically. If you’re not using social media, you’re missing out on the opportunity to reach over half of the world’s population.

Reason #2: Connects You With Your Audience
As we have seen, almost everyone has a social media page today, especially if you’re a brand or a business. How do you expect people to know about your services if you don’t talk about them? How do you expect your customers to get to know you?

Being present and active on social media allows your customers to connect with you and your messaging in a much quicker and accessible way, building brand trust.

Reason #3: Establishes You as a Thought Leader
No matter what industry you’re in, social media offers you the opportunity to establish yourself as a thought leader and an expert.

Posting content that brings value regularly, such as sharing valuable tips and insights, will generate trust, improve conversations and allow you to connect with the people on the other side of the screen. People will then start to come to you and see you as their go-to source for information on topics related to your niche.

In other words, if you’re not on social media right now, you’re missing out on a massive opportunity to grow your business, make your message heard and help others.

If you want to find out more about how we can incorporate social media into your business, click the link to learn more about Content Alchemy.