Live call with Ant every MondayTools to Simplify PremiumSEED Marketing™Selling Without Selling™Minimum Viable Funnel™Built to Be HumanThe Simplification MindsetHigh Converting Sales PageThe AI Coach PlaybookWrite to Be FoundA community that shows upSigned copy of Simplify The Funnel®

The Simplify Community

Choose momentum over movement in your online business.

 

Picture a business that runs on fewer, better actions, with a live call with me every Monday to keep you moving. You get simple frameworks and practical tools across the 4 pillars of a simple business… mindset, marketing, sales and systems. Do less, implement faster and grow without wearing yourself out, even after years of adding more.

Free for 14 days. Cancel anytime before day 14 and you won't be charged a cent.

+

years building online businesses

$m

generated for the clients we've served

yrs

of Simplify events, meetups and masterminds

days

to try it all free, with nothing to pay

If you've been in business a while

You've done the hustle years. So why does it still feel this busy?

Your to-do list is longer than ever, and your sales haven't moved.

There's an AI tool open in another tab, waiting for you to figure it out.

You're paying for subscriptions to tools you opened once.

You followed all the rules, and you're still hearing crickets.

Being busy will always create movement.
Simplifying is what creates momentum.

More than 20 years in business have taught me 1 thing above all. Simplicity is how a business scales without breaking the person who runs it. The businesses that grow fastest prune with discipline, so what matters has room to grow. They have 1 clear offer, 1 way of getting found and 1 conversation that turns interest into sales.

That's exactly why I built the Simplify Community. It's where business owners come to simplify, with my frameworks, tools built on them, AI carrying the work in the back office and real people at the front. And you can try it free for 14 days.

"Simplifying your business is the smartest growth strategy you have, and it's anything but lazy."

Ant Hodges

Lisa Kanda

"I've been a member of Ant's community for several years, and it has become one of the most valuable ways I stay focused in my business. The weekly meetings give me accountability, a place to ask questions, and real camaraderie with smart business owners who genuinely support each other. Ant is incredibly generous with his knowledge and never holds back. More than all of this, the weekly calls have become my anchor for my entire week. Thank you Ant."

Lisa Kanda · Simplify Community member

A few months from now

Imagine your Monday with real momentum.

Monday, 9am

You already know what this week is for

There's 1 offer you're focused on, and you've planned your next 4 weeks of content. The tools you don't use have gone, and so has the money they were costing you.

The Monday call

You bring the 1 thing that's got you stuck

By the end of the call, you have a clear next step. Someone shares a win, someone asks the question you were too embarrassed to ask, and you leave with a nugget you can use straight away.

Friday afternoon

You close the laptop on time

Your business moved forward this week, and you can see exactly how. That's what momentum feels like, and it's what the Simplify Community is built to give you.

Start today

Start your free 14 days today

You'll get instant access to the community, The Simplification Mindset and short onboarding videos that walk you through the Simplify world. You'll be on the very next Monday call with me, and we'll work on 1 simplification that frees up real time in your week.

Free for 14 days, then from $97 a month. Upgrade at any point in your trial to open up everything.

Ant Hodges

Your guide

Hi, I'm Ant Hodges.

My first business was a branding and advertising agency. It closed in 2009, at the height of the global downturn, and left me with six figures of personal debt. There were weeks when the local food bank was the only way to put food on the table.

From 2011, I took what I'd learned in e-commerce into online training. My team and I built websites, funnels, campaigns and huge online programs for experts all over the world, helping our clients generate over $76 million in revenue.

For a long time, I was part of the very thing I now help people step away from. Some of those funnels had over 100 steps, and nobody could tell which part was making money. So in 2023 I closed my agency and hung my hat on 1 word: SIMPLIFY.

Belonging matters, because business can be lonely. That's why I've run events, meetups and masterminds since 2016, and people from those very first events are still in the Simplify Community today.

● Author of Simplify The Funnel®● Kajabi 7-figure Millionaire Hero award● Kajabi "Foster Belonging" award● Foreword by Kajabi co-CEO Kenny Rueter● International speaker

The Simplify Community is where you get me live every Monday, with more than 20 years of running my own agency and businesses pointed at 1 thing: helping you simplify.

The outcome

What changes when you know how to simplify...

You know what enough looks like for you, so you know exactly what to work on each week.

Your marketing feels lighter because you know what to post, where to post it and why it matters.

Selling feels like a conversation again, so you can offer your work with confidence and charge what it's worth.

You spend less on tools and outside help, because you know which ones earn their keep.

AI carries the repeatable admin in the back office, while you stay the human your clients came to you for.

You belong somewhere, with people who understand your business and want you to win.

From the community

The weekly anchor that people keep coming back to.

"I've been in a few different communities over the years but Ant's Community surpasses any other community I've been part of. Ant consistently over delivers and his knowledge and expertise is second to none. The community members themselves are also just a lovely supportive group."
LK
Lynne KerrSimplify Community member
"Ant's knowledge of marketing and building online is incredibly impressive, and I've really valued being part of a community of like-minded people. The weekly sessions help keep me focused, grounded, and feeling like I belong."
DJ
Daniel JamesSimplify Community member
"I have been in a few communities, but I find Ant's the most supportive. Ant is incredibly generous with his help and time in the community, and the members are all fab. I love the online and in person meet ups as they offer accountability, a place to ask questions or just a regular event in my diary/calendar."
KS
Kari ShermanSimplify Community member
"Any time I need anything simplified, there is only one place I need to come – thanks for being on my team and for bringing your brilliance to my mission."
LR
Lisa A. RomanoClient
Dr Arturo Almeida

Where the Simplify world can take you

"I've been working with Ant Hodges one-to-one for over 18 months, as part of his Inner Circle mastermind and with Private Coaching. It has been a game changer for my business. Ant really knows his stuff. Yes, he's been in the online business arena for decades, but for me, the most important thing is that he's grounded. He's not one of these gurus who tell you one thing and do the opposite. Whatever he says, he's congruent with it… Working with him has given me an insane level of clarity about what I need to accomplish. That clarity led me to rebrand my whole business and build the ladder of services and products I now offer to clients globally. I am now selling high ticket services and offers using his Selling Without Selling framework and am enjoying the journey now I have learned to Simplify."

Dr Arturo Almeida · Founder, The Rebel Practitioner · Inner Circle member and weekly community regular

%

of small business owners rate the ability to speak to a human as important when they use any AI-led service or chatbot. The Simplify Community gives you AI where it saves you time, and a real person every Monday where it counts.

Source: Simply Business 2026 AI Outlook, 1,047 US small business owners

Everything inside

Everything inside the Simplify Community.

The Simplify world is built around the 4 pillars of a simple business: mindset, marketing, sales and systems. In each one, you learn what to prune, what to keep, what can run in the back office and where you stay fully human with your clients. Weekly calls and the community tie it all together.

Ant Hodges in his garden

Live every Monday

The Simplify Call

Join me live every Monday at 4pm UK time (11am Eastern, 8am Pacific for most of the year). Bring your questions, your pages, your offers and your stuck points, and leave with a clear next step. Every call is recorded, so you can catch up if you miss one.

The Simplify Community

A private space where members share wins, ask questions and get feedback between calls. You'll find me in there every weekday morning, posting, answering and helping, on the web and in the app.

Calls run every Monday except in August, when the Summer Bootcamp takes over, and on UK bank holidays.

The 4 pillars of a simple business

Training and tools for every part of your business.

1Mindset – think bigger and work lighter

Everything in a simple business starts here. You decide what enough looks like for you, then what to prune and what to keep. AI can carry the admin in the back office, while your ideas and judgment stay with you.

The Simplification Mindset course thumbnail

The Simplification Mindset

Value $197 · included in your free trial

4 short lessons that change how you look at your whole business. Every new member starts here.

  • Calculate what your tools, offers and tasks really cost you
  • Use the 3-Question Simplification Filter on any new idea
  • Run the Weekly Subtraction Ritual and stay lean
  • Audit your marketing and drop what isn't bringing in buyers
The HUMAN Method graphic – Hear, Understand, Meet, Advise, Nurture

Built to Be Human™

Value $197

My HUMAN Method for using AI in the back office while you stay at the front. It includes the full Summer Bootcamp 2026, built out week by week with prompts and templates.

  • Hear what your market is really saying
  • Decide which moments must stay human
  • Prescribe the right next step for every buyer
  • Build a nurture rhythm people look forward to

2Marketing – get seen by the right people

Marketing gets simpler when you know what to say, where to say it and why it matters. Prune the channels that drain you and keep the 1 that brings in buyers. AI can help organize your notes and ideas, and the voice your audience hears stays yours.

A four-week plan in the SEED Marketing Planner

SEED Marketing Planner

Included with Tools to Simplify Premium

Answer simple questions about your expertise, stories and values, and turn your own answers into a 4-week content plan you shape and approve.

  • A first draft of the hook, reason and call to action for every piece, built from your answers
  • Plans built around your real launches and events
Content Alchemy Masterclass thumbnail

Content Alchemy Masterclass

Value $97

Turn what you know into quality content, created consistently, that moves your audience toward becoming customers.

  • A long-term content strategy that supports your offers
  • Turn followers into leads, and leads into customers
Write to Be Found guide cover

Write to Be Found

Value $27

My step-by-step guide and SOP for writing content that ChatGPT, Claude and Gemini can find, trust and recommend.

  • Understand how AI search decides who to recommend
  • A repeatable process for every blog post

3Sales – sell with confidence and ease

Selling gets easier when it feels like a helpful conversation. Keep 1 clear offer and prune the rest. AI can carry the follow-up tasks, while every client conversation stays fully human.

The 19-part Sales Page Blueprint graphic

High Converting Sales Page

Value $297

A 21-lesson training on my 19-part Sales Page Blueprint, with templates. It's the exact structure behind this page.

  • Know what goes in every section, and in what order
  • Go from a blank page to a finished draft faster
The Tools to Simplify homepage

Sales Page Checklist and Copy Assistant

Included with Tools to Simplify Premium

Score any sales page with 59 simple checks in about 10 minutes. Then answer simple questions, section by section, and get a first draft built from your own answers that you check and make your own.

  • See exactly what your current page is missing
  • Write in your own voice, with help where you get stuck
The seven-step Selling Without Selling graphic

Selling Without Selling™

Value $197

My 7-step conversation framework, the same one Dr Arturo Almeida now uses to sell his high-ticket services.

  • Prescribe the right next step before money is mentioned
  • Present your price with confidence

4Systems – simplify your tools and your time

A simple business runs on simple systems. These tools show you where your time and money go, so you can prune what doesn't earn its keep. Let AI carry the scheduling and admin in the back office, and give the time you win back to your clients.

The MVF Scorecard results screen

MVF Scorecard

Included with Tools to Simplify Premium

Score each part of your Minimum Viable Funnel™ in a few minutes. You see how well you show up, make your offer, connect with buyers and deliver, all in one view.

  • A simple score for each step of your funnel
  • One clear priority to work on first
A finished Business on a Page

Business on a Page

Included with Tools to Simplify Premium

Your audience, offers, numbers and priorities for the quarter, side by side on a single page you can come back to.

  • See your whole business at a glance
  • Review it each quarter and adjust as you grow
The Typical Week Mapper grid

Typical Week Mapper

Included with Tools to Simplify Premium

Map out a normal working week and see where your hours really go. Then choose 1 thing to simplify, delegate or drop next week.

  • Spot the tasks that quietly eat your time
  • Protect the hours that actually grow your business
The Membership Revenue Forecaster chart

Membership Revenue Forecaster

Included with Tools to Simplify Premium

Forecast your members and revenue from 12 months out to 10 years. Test your pricing and growth ideas before you commit to them.

  • See what your membership could earn over time
  • Compare pricing options side by side
The AI Coach Playbook course thumbnail

The AI Coach Playbook

Value $67

Turn ChatGPT, Claude or Gemini into a coach that asks you the right questions, one at a time, so you think more clearly about your business.

  • Step-by-step setup for each of the 3 tools
  • Use it to think through plans, decisions and weekly reviews
Platform Mastery Masterclass thumbnail

Platform Mastery Masterclass

Value $97

Make the most of Kajabi, from email and websites to payments, automations and products, explained in plain English.

  • Set up the parts of Kajabi you actually need
  • Spend less time fighting your tech

Every paid membership includes

A live call with Ant every Monday, with recordings of every call

The private Simplify Community, on the web and in the app

The full Simplify training library, with new training as it's released

Tools to Simplify Premium, with new tools as they launch

Discounted places at Ant's online and in-person events

The Summer Bootcamp each August, recorded fresh every year

Your bonuses

When you become a paying member, you also get…

Signed hardback of Simplify The Funnel

Every paid plan

A signed hardback of Simplify The Funnel®

The book behind everything we do in the community, signed by me and mailed to your door. Signed copies aren't available anywhere else, and yours ships once your first payment goes through.

Worth $37 - Not Available Anywhere Else

Ant Hodges

Annual members

A private 30-minute call with me

We'll spend 30 minutes together on your business in your first month. You'll leave knowing exactly where to focus first.

Worth $197

Ant Hodges leading a Simplify Session

Simplify for Good members

A 90-minute Simplify Session with me

Part 1 of my Simplify Day: Define and Diagnose. You leave with a one-page business model and 3 priorities linked to revenue. Book it within 30 days of joining, and the full $2,000 credits against a Simplify Day booked within 30 days of your session.

Worth $2,000

Join the Simplify Community

Choose how you'd like to simplify

Monthly and annual both start with 14 days free. Every paid plan includes a signed hardback of Simplify The Funnel®.

Monthly

$97 a month

Starts with 14 days free

  • Everything in the Simplify Community
  • Live Monday calls with Ant
  • The full library and Tools to Simplify Premium
  • Signed hardback of Simplify The Funnel®
Start my free 14-day trial

Annual

$970 a year

Save $194 – that works out as 2 months free

  • Everything in Monthly
  • A private 30-minute call with Ant in your first month
  • Starts with 14 days free
Start my free 14-day trial

Simplify for Good

$1,970 one time

Pay once and stay for good. Founding price until December 31, 2026, then $2,497.

  • Everything in Annual, for as long as you keep your account
  • A 90-minute Simplify Session with Ant, worth $2,000
  • No renewals to think about again
Join Simplify for Good

Plenty of business owners pay more than $97 a month for tools they barely use. Making 1 simplification in your first 14 days, like canceling the subscriptions you don't need or following up with the warm leads you already have, can make a real difference straight away.

Founding price ends soon

Simplify for Good is $1,970 until 11:59pm Eastern on December 31, 2026. After that, the price goes up to $2,497. Monthly and annual stay open all year.

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THEFIRST WINGUARANTEE14 DAYS FREE+ 30-DAY REFUND

Reverse the risk

The First Win Guarantee

Start with 14 days free. Come to the Monday calls, introduce yourself in the community and work through The Simplification Mindset and your onboarding videos. If it isn't for you, cancel before day 14 and you won't pay anything.

Then, once you're a paying member, give it your first 30 days. Show up to the calls and make your first simplification. If you feel you've had no value from your time with us, send me a message and my team will refund your membership fee in full. The only exception is your private session with me: once it has taken place, the guarantee no longer applies, because you'll already have had my time.

You can start with complete confidence, because the risk sits with me.

A home for seasoned business owners who want less hustle and more momentum

Think about the people who've walked with you in business. Maybe a mentor who saw something in you, or a group that noticed when you went quiet and pulled you back in. The Simplify Community gives you that every single week.

Your seat on the next call is waiting.

Free for 14 days, then from $97 a month. Covered by the First Win Guarantee.

Questions

Frequently asked questions

What happens in the 14-day free trial?

You get the community, the live Monday calls with me, The Simplification Mindset training and short onboarding videos that give you a high-level look at every training in the library. Within your first 14 days, you'll also get extra videos from me to help you get clear on your offer, your message and your audience. You'll be guided to make 1 simplification that frees up real time in your week. If your trial falls in August, you'll get the Summer Bootcamp in place of the live calls. Cancel before day 14 and you won't be charged.

What do I get when I become a paying member?

Paying members get everything else in the membership. That includes the full training library, Tools to Simplify Premium, your signed copy of Simplify The Funnel® and, for annual and Simplify for Good members, your one-to-one time with me. You can become a paying member at any point in your 14 days and open up everything straight away.

How does the guarantee work with my one-to-one session?

The First Win Guarantee covers your first 30 days as a paying member. If your private session with me takes place within those 30 days, the guarantee no longer applies, because you'll already have had my time. To keep the guarantee in place, simply book your session for after day 30. Simplify for Good members still need to book their Simplify Session within 30 days of joining, and the session itself can happen later, within 6 months of joining.

What if I've joined communities before and felt let down?

Every Monday call is led by me personally, and I'm in the community every weekday morning. You get real, weekly access to the person you joined to learn from, and that weekly contact is what makes the difference. The community stays open all year, and you'll experience all of it in your free 14 days before you pay anything.

What if I'm not very technical?

You'll be absolutely fine, even if tech isn't your thing. Plain English is what I'm known for. Every tool asks simple questions and gives you a clear answer, and if you get stuck, you can bring it to the Monday call.

How much time will this take each week?

The Monday call is around an hour, and you can watch the recording if you miss it. Most members spend another 1 to 2 hours applying what they've learned. The whole point is to give you time back.

Is this right for me if I'm just starting, or already established?

It works best for business owners who already know their expertise and want a simpler way to sell it and grow. If you're still working that out, we'll help you get clear during your 14-day trial. What every member shares is a wish to simplify.

What does "for good" mean in Simplify for Good?

You pay once and keep your membership for as long as your account stays active and in good standing and the Simplify Community runs. There are no renewals, and new training and tools are included as they're added. If the community ever closes, you'll get at least 90 days' notice. The full details are in our terms.

What if I want to cancel?

Monthly and annual members can cancel anytime from their account, and you won't be billed again. You keep access until the end of the period you've paid for. There are no partial refunds if you cancel partway through a paid term.

Choose momentum today, over just movement

Start your free 14 days, join your first Monday call and make your first simplification with people who want you to win. Every paid membership adds the full library, Tools to Simplify and a signed copy of my book, all covered by the First Win Guarantee.

Once your foundations are simple, there's no ceiling on the impact, wealth and life you choose to build.

Monthly

$97 a month

Starts with 14 days free

  • Everything in the Simplify Community
  • Live Monday calls with Ant
  • The full library and Tools to Simplify Premium
  • Signed hardback of Simplify The Funnel®
Start my free 14-day trial

Annual

$970 a year

Save $194 – that works out as 2 months free

  • Everything in Monthly
  • A private 30-minute call with Ant in your first month
  • Starts with 14 days free
Start my free 14-day trial

Simplify for Good

$1,970 one time

Pay once and stay for good. Founding price until December 31, 2026, then $2,497.

  • Everything in Annual, for as long as you keep your account
  • A 90-minute Simplify Session with Ant, worth $2,000
  • No renewals to think about again
Join Simplify for Good

Simplify for Good is $1,970 until December 31, 2026, then $2,497. All prices are shown in US dollars.