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3 Ways To Create Engaging Social Media Content

Just being on social media isn’t enough anymore. You need to have an engaged audience that connects with your brand.

It’s all good having a big following, but if your audience isn’t engaging in your content then this has a negative impact on the perception of your brand.

Having a strong level of engagement on your social media is a sign that you’re making an impact in your market.

Engagement can be measured by (but not limited to):

  • Likes
  • Comments
  • Shares
  • Click-throughs

Activity and engagement are crucial for every social platform to build a positive brand experience and develop meaningful relationships with new and potential future customers.

Here are three simple ways to ensure your content is engaging:

Number #1: Keep It Visually Appealing
Social media is a show and tell platform. You need to ensure your images are high quality and correspond to your text.

 

Number #2 Clear And Concise Text
Keep your language simple yet concise to convey your message.
A key thing to remember is that less is more when it comes to your words.

 

Number #3: Always Use Call To Actions
Every content type should lead to an action for your audience.

It can be as simple as asking them to like, comment or share your posts at the end of a caption or carousel of images.

 

If you would like help building your social media presence for you or your business, then click the link and let’s get in contact! CONTENT ALCHEMY