4 Things To Include In Your Video Edit

Nov 15, 2021

Video Marketing is ever-growing and doesn’t look like it’s going to be slowing down anytime soon. Here are some statistics pulled from HubSpot that highlight just how big it is:

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.

We have compiled 5 things you need to include in your next video edit to ensure it is high quality, engaging and connects with your audience:

Number #1: Colour Correction

Make it aesthetically pleasing for your viewers and make sure you keep a sense of cohesiveness throughout your video.

Number #2: Jump Cuts

Cut out boring or predictable moments and portions to preserve visual interest. 

Number #3: Text And Graphics

Make your video pop with some graphics and text to add visual interest for your viewers to keep them engaged.

Number #4: Background Music and SFX

Don’t only focus on the visuals. Sound is half the experience when it comes to watching a video.

Add in some background music and sound effects to enhance your viewer’s experience.

Number #5: BONUS TIP

If you create a long-format video (5+ mins long), you can repurpose it for other platforms by cutting it into short clips such as:

  • Reels
  • IGTVs
  • TikToks
  • YouTube Shorts

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