In a recent podcast interview about my book "Simplify the Funnel," I was asked what I'd do if I had to start my business from scratch. My answer was simple:
"Focus on becoming the go-to expert in my niche."
I wouldn't rush into creating products or courses. I wouldn't sign up for complicated sy...
This newsletter is something that I have been working on for a number of weeks and something that I have had reservations about publishing.
You see, my “gut” feeling about the direction certain marketing campaigns were running for some of my clients, started to show a trend that was going agains...
In recent weeks, I've watched several creators scream as algorithms changed and I remember the panic in January this year, when TikTok threatened to shut down. Their businesses hung by a thread because they built on borrowed land.
A creator and infuelncer was referred to be by Kajabi following a...
Last week was crazy!
I spent most of the week with my own mastermind group in Manchester, getting the input and face-time with my own coach and fellow mastermind members. Then Friday saw me host the fiorst Online Biz Meet Up of 2025. Lots of people, lots of travel, but I love it!
This meant tha...
At the start of January I got my hands on a new coaching client's funnel.
It was a mess, and that is putting it lightly.
They had 13 email sequences that were all linked mainly from 3 leads magnets, and all were branching off based on activity of people in those sequences. ie… when someone click...
This year will mark my 18th year in business. In 2007 I started my first business. It failed. In the global downturn that hit us here in the UK in 2009, pretty much all of our clients stopped buying from us and we had to close the branding and advertising business that we set up.
My best friend ...
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I am not in my usual spot writing this newsletter today. I am dashing in-between meetings and am sat in a Starbucks sipping on an oat milk flat white. I have notes from a few social media posts that I have commented on this last week and have been sp...
I need to address the reason why I believe human connection matters more than ever in marketing and sales.
This last week I have been accused being and AI basher and someone that will be left behind, here me when I say AI is an awesome tool to be our assistant, but it should NEVER replace us ...
It's Monday, not Sunday... a day late on this week's newsletter, sorry! It was a busy week last week and I didn't get the chance to finalize the newsletter.
Where am I today? Sitting in one of my favourite places. I'm lakeside in a coffee shop in the south of the Cotswolds. There is no WiFi and ...
It was June 2024 and I was sat in a mastermind retreat in Florida, surrounded by a small group of successful entrepreneurs. I couldn’t help but reflect on the simplicity that fuelled their success.
I had arrived, expectations high, brain buzzing with ideas, thinking I’d come away with just busin...
This week I find myself on Dubai – speaking at the Kajabi Sessions event hosted by Jen Blandos from the Female Fusion Network. I love being in new places and being in front of new people, sharing my message. On Wednesday I was able to share my thoughts from my upcoming book, Simplify The Funnel....
I’ve been sitting here in my cabin office this morning, watching the low winter sun dance over the garden, and something’s been weighing on my mind that I was struggling to find a way to articulate in a helpful manner.
Every single day, just like it does with you, my inbox fills with emails from...
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