In a recent podcast interview about my book "Simplify the Funnel," I was asked what I'd do if I had to start my business from scratch. My answer was simple:  "Focus on becoming the go-to expert in my niche." I wouldn't rush into creating products or courses. I wouldn't sign up for complicated sy...

In recent weeks, I've watched several creators scream as algorithms changed and I remember the panic in January this year, when TikTok threatened to shut down. Their businesses hung by a thread because they built on borrowed land. A creator and infuelncer was referred to be by Kajabi following a...