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Tags: marketing
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How to Become the Go-To Expert in Your Niche (Without the Hype)
In a recent podcast interview about my book "Simplify the Funnel," I was asked what I'd do if I had to start my business from scratch. My answer was simple:
"Focus on becoming the go-to expert in my niche."
I wouldn't rush into creating products or courses. I wouldn't sign up for complicated sy...
by Ant Hodges —
Apr 07, 2025
branding
expert
marketing
The Path to Strategic Visibility - Learning from Influencers Without Becoming One
In recent weeks, I've watched several creators scream as algorithms changed and I remember the panic in January this year, when TikTok threatened to shut down. Their businesses hung by a thread because they built on borrowed land.
A creator and infuelncer was referred to be by Kajabi following a...
by Ant Hodges —
Mar 17, 2025
creator
expert
marketing
seed marketing
5 Reasons Why Your Marketing Funnel is Costing You Money not Making You Money
Last week was crazy!
I spent most of the week with my own mastermind group in Manchester, getting the input and face-time with my own coach and fellow mastermind members. Then Friday saw me host the fiorst Online Biz Meet Up of 2025. Lots of people, lots of travel, but I love it!
This meant tha...
by Ant Hodges —
Mar 10, 2025
funnel
marketing
simplify
Your Marketing Funnel is Too Complex - Here's How to Fix It
At the start of January I got my hands on a new coaching client's funnel.
It was a mess, and that is putting it lightly.
They had 13 email sequences that were all linked mainly from 3 leads magnets, and all were branching off based on activity of people in those sequences. ie… when someone click...
Mar 02, 2025
marketing
simplify
5 Ways New Entrepreneurs Fail... And What to Do Instead
This year will mark my 18th year in business. In 2007 I started my first business. It failed. In the global downturn that hit us here in the UK in 2009, pretty much all of our clients stopped buying from us and we had to close the branding and advertising business that we set up.
My best friend ...
Feb 23, 2025
entrepreneurship
marketing
mistakes
4 Marketing Mistakes That Are Costing You Time, Money, and Peace of Mind
CLICK HERE TO READ THIS NEWSLETTER ON THE WEB
I am not in my usual spot writing this newsletter today. I am dashing in-between meetings and am sat in a Starbucks sipping on an oat milk flat white. I have notes from a few social media posts that I have commented on this last week and have been sp...
by Ant Hodges —
Feb 10, 2025
marketing
mistakes
The AI Dilemma in Marketing and Sales
I need to address the reason why I believe human connection matters more than ever in marketing and sales.
This last week I have been accused being and AI basher and someone that will be left behind, here me when I say AI is an awesome tool to be our assistant, but it should NEVER replace us ...
by Ant Hodges —
Feb 02, 2025
ai
artificial intelligence
marketing